Clay Craft Group aims to grow by 40% per annum

Company to pump in Rs. 1.5 Cr. for modernising its production facility

Jaipur, August 14, 2013: India’s fastest growing manufacturer and retailer of bone china and ceramic tableware today announced its growth target to mark 40% growth year on year. Company in its annual meeting with distributors today, launched 250 new ranges of products in the Fine Bone China, Premium Plastic and Thermoware segment. 

Established in 1994, the company has emerged as India’s leading player generating over Rs. 150 Cr. revenue per annum in household, institutional and hospitality segments. Company’s core competency lies in its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, company enjoys partnership with retailers like Big Bazaar, Home Center, Lifestyle, Spencer, Homeshop 18, Reliance Retail, Hypercity and many more.

Revealing the growth of the company, Mr. Rajesh Agarwal, MD, Clay Craft (I) Pvt. Ltd. shared, “At present Clay Craft group is having India’s largest automatic manufacturing plant of bone china tableware. Company is further going to pump in Rs. 1.5 Cr. for modernising its facility situated in Jaipur, Rajasthan. Our market share is nearly 25% in the bone china and ceramic tableware industry. We are putting our best efforts to modernise the existing plant and grow at a rate of 40% year on year.”

Highly popular in recent days, the steel Thermo-ware is specially designed for the health conscious food lovers. Traditional and Mughal theme based products are launched to cater the demand of up-coming Indian festive seasons, corporate and social gifting culture. Twice in a year, company brings new theme based design for Indian customers and this time these ranges will reach to the customers on 25^th August onwards.

Mr. Agarwal further added, “In the year 2009, looking towards the growing market of plastic merchandise, we also ventured into the manufacturing and retailing of plastic tableware, kitchenware and bath-ware. A new company, Crown Craft was formed, currently working at 60% of its capacity. We believe that our premium plastic product variants will surely lure to the customers of plastic segment.”

Spread across 35,000 square meter area, Clay Craft’s state-of-art production facility has a production capacity of 110,000 pieces per day for Bone China and Ceramic Tableware and 80,000 pieces per day for Plastic-ware. The main production line is tuned to handle large volumes of Bone China crockery in a variety of shapes and combinations. Starting from a range of 100 ml to 500 ml Mugs, set of Cup & Saucers, various combinations of Tea/Coffee sets, Dinnerware for six persons serving and serving for eight persons in combination of 18 pieces to 124 pieces are available.

Company’s top five revenue generating markets in India are: Punjab (8%), UP (7%), Delhi (5%), Karnataka (5%) and Rajasthan (4%).  The company has sizable export market too, which mainly covers UK, Egypt, Australia, Kenya, Sri Lanka, Canada, Singapore, UAE and many more countries.

An ISO (9001:2008) certified company, Clay Craft (I) Pvt. Ltd. is India’s fastest growing manufacturer and retailer of bone china and ceramic tableware in its segment. Established in 1994, the company has emerged as Rajasthan’s leading player with over Rs. 150 Cr. revenue per annum in household, institutional and hospitality segments. Company’s core competency lies in its extensive network across India. With nearly 10,000 retail counters and over 150 channel partners, the company also enjoys partnership with major retailers like Big Bazaar, Home Center, Lifestyle, Spencer, HomeShop 18 etc.

Clay Craft’s state-of-art production facility situated at Jaipur, Rajasthan, has a production capacity of 110,000 pieces per day. The main production line is tuned to handle large volumes of Bone China crockery in a variety of shapes and combinations. Starting from a range of 100 ml to 500 ml Mugs, set of Cup & Saucers, various combinations of Tea/Coffee sets, Dinnerware for six persons serving and serving for eight persons in combination of 18 pieces to 124 pieces.

In the year 2009, looking towards the growing market of plastic merchandise, company ventured into the manufacturing and retailing of plastic tableware, kitchenware and bath-ware. A new company, Crown Craft was formed, which has a production capacity of 80,000 pieces per day.

Company is headed by the co-founders Mr. Padam Agarwal and Mr. Rajesh Agarwal. Mr. Padam Agarwal handles Marketing & Finances, while Mr. Rajesh Agarwal heads the Administration & Technical aspects of the company. 

Clay Craft has been awarded by FEPA Expo awards 2007, in both the Gold and Silver categories. In the same year, it was also awarded the 12^th Madan Gopal Bhagat award. It also won the Screen Printing India award in 2004. Company is renowned for its superior quality products and the technological advancement of its production facility.

The company’s esteemed corporate clients include – Maruti Suzuki, Westside, Lifestyle, Nestle, Airtel, Vodafone, Taj Group, Hyatt Hotels, Pepsi Wipro and many more. Company also exports its high-end products to the UK, Egypt, Saudi Arabia and the UAE.